World Rugby has renewed its agreement with IMG until 2024, which will see the agency continue to manage and license the video archive for rugby’s flagship competitions such as the Rugby World Cups.
The agreement includes all archive footage from both past and upcoming tournaments; this includes the men’s and women’s Rugby World Cups, the HSBC World Rugby Sevens Series, Rugby World Cup Sevens and the men’s World Rugby U20’s Championship. IMG has already represented the World Rugby archive for over 20 years.
World Rugby Head of Media Rights Chris Synott, said: “IMG is a proven leader in this field with an intimate knowledge and understanding of World Rugby events. We are delighted to be extending our partnership with them and furthering the reach, accessibility and attractiveness of the sport on a global basis in line with our strategic vision of a global sport for all.”
IMG Replay – Rugby Content
In addition, content from the sport’s governing body will become available on IMG’s digital archive platform.
Synott added, “IMG Replay is a world-leading platform used by sports and entertainment organisations the world over and it perfectly supports our strategic storytelling ambitions long after the final whistle has blown.”
Matches from both women’s (2021) and men’s (2023) Rugby World Cups “will be accessible in the fully digitised archive via IMG Replay, alongside some of international rugby’s most iconic moments through history” said a media release.
Tom Barnes, Vice President of IMG Replay, said of the agreement extension “World Rugby is home to some of the most thrilling and unpredictable moments in sporting history. We’re delighted to continue our global partnership for the next three years, giving storytellers unbeatable access to the moments that matter via IMG Replay.”
IMG also manages the global licensing and merchandising rights for the Rugby World Cup, Women’s Rugby World Cup, World Rugby U20 Championship and the World Rugby brand, as well as sponsorship operations for the Rugby World Cup, to help drive the sport’s commercial growth worldwide.
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