World Rugby And Stepathlon To Develop Engaging ‘The Road to Twickenham’ Challenge – Women’s Rugby World Cup England 2025

World Rugby announced it will be working with Stepathlon to try to encourage fans to unite and get active on ‘The Road to Twickenham’ to celebrate Women’s Rugby World Cup England 2025.

Stepathlon says its approach to ‘achieving better physical and mental health is fun, motivating and sustainable’ and that it will work with the sports governing body for the generational moments that supercharge the advancement of women’s rugby and the sport as a whole, when the Women’s Rugby World Cup England 2025 takes place between 22 August and 27 September 2025.

World Rugby CEO Alan Gilpin said: “We are delighted to be working with Stepathlon on this community wellness initiative as we look to build excitement and anticipation ahead of Women’s Rugby World Cup England 2025.”

What Will Stepathlon deliver for Women’s Rugby World Cup England 2025

Stepathlon will build strong communities of fans ahead of the World Cup in England to drive interest and engagement while also promoting physical activities and mental health both before and throughout the tournament.

Stepathlon is a fan engagement and data platform that leverages sport and popular culture combining engagement and wellness, encouraging groups to digitally unite around health and fitness challenges. Their efforts will try and bring communities together for what is set to be a historic Women’s Rugby World Cup.

Stepathlon Founder and Chairman, Ravi Krishnan, added, “I was at the last Women’s Rugby World Cup Final in Eden Park and was excited to see how quickly the women’s game is growing a passionate new fanbase. There is exponential potential for impact and inspiration.

“The Road to Twickenham” powered by  Stepathlon World Rugby collaboration will create an inclusive and dynamic wellness journey for fans and communities locally, regionally and globally. Through this initiative, we aim to inspire meaningful connections, promote active lifestyles, and contribute to the promotion and proliferation of Women’s Rugby and the Women’s Rugby World Cup, explained the Stepathlon Founder.

‘The Road to Twickenham’ Challenge

Stepathlon will be integrated into the RWC 25 app and website including ‘The Road to Twickenham’ challenge.

This is intended to ‘encourage rugby clubs, fans, and the general public to celebrate the Women’s Rugby World Cup by walking the equivalent distance from Sunderland to Twickenham, the locations that will host the opening and final matches of the tournament.’

• Fans will also be encouraged to participate in wellness challenges.
• The first challenge begins in Autumn 2024.

Social Impact Partner – ChildFund Rugby

World Rugby’s Social Impact Partner ChildFund Rugbv will play a key role in bringing the experience to life.

Fans engaging in the challenges will have the option to raise money to support ChildFund and World Rugby’s mission to provide for vulnerable children and young people from across the world.

World Rugby CMO James Rothwell added:  “This project will allow rugby fans all over the world to participate, and feel part of the event, whether they can travel to England for RWC 25 or not. Community, teamwork and friendship are at the heart of rugby’s values, and we want to build a global community of fans encouraging each other to get outside and be active on the road to the competition.”

Rugby World Cup 2025 Tickets

Presale access to RWC 2025 tickets for the opening match and finals opens at 10:00 BST on Tuesday 24 September 2024. Mastercard cardholders will have access to a priority sale on 17 September 2024.

Rugby World Cup 2025 News

• One Year Until Women’s Rugby World Cup England 2025 Kicks Off.
• Opening And Closing Venues – Women’s Rugby World Cup England 2025.Rugby World Cup 2025 – England Host Cities Confirmed.
• Rugby World Cup 2027 Qualification Explained.