Wilkinson Sword Intuition Are The Latest Partner To Be Confirmed For Women’s Rugby World Cup 2025

World Rugby announced Wilkinson Sword Intuition will be the Official Shaving Partner of the Women’s Rugby World Cup 2025 which the governing body says represents a “significant marketing investment for the brand.”

The partnership will help to elevate the profile of women’s sport on the global stage said a press release, and Women’s Rugby World Cup 2025 Managing Director, Sarah Massey, added: “We’re delighted to welcome Wilkinson Sword Intuition as the Official Shaving Partner for Women’s Rugby World Cup 2025 .

Their commitment to amplifying the tournament through their extensive marketing approach aligns with our mission to increase the visibility of women’s rugby and reach new audiences and we look forward to working together towards what will be an unmissable tournament.”

As an official partner, Wilkinson Sword Intuition will use the tournament and multiple touchpoints to reach its core audience of women aged 25-44. This will be done via a full-funnel digital, social and shopper campaign, including the opportunity for fans to win tickets to the coveted Women’s Rugby World Cup 2025 final at Twickenham Stadium on Saturday 27 September.

Intuition’s shaving range includes expert tools specifically designed for women to help remove hair across different areas of the body – legs, underarms, bikini and face.

Jola Maczkiewicz, Senior Brand Manager for Intuition at Edgewell Personal Care, said: “This iconic event represents performance at the highest level whilst also celebrating women’s individualities – which aligns to our brand ethos of providing women with the very best shaving tools, wherever they remove their hair. We look forward to bringing fans closer to the action on the pitch this summer!”

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