RWC 2023 Officials And Players To Be Protected From Online Abuse

World Rugby has released a statement saying that it has partnered with Signify Group to protect officials, players and coaches from online abuse at Rugby World Cup 2023 (RWC 2023) in France, which gets underway on Friday 8th September.

World Rugby Chief Executive Alan Gilpin said of the partnership: “Rugby is a sport for everyone and we take our responsibility very seriously to make the sport as inclusive, accessible and relevant as possible. This includes sending a strong message that online hate simply will not be tolerated, tackling abuse and harmful content with meaningful action.”

World Rugby Chief Communications Officer Dominic Rumbles added: “Doing everything we can to set a good example and protect players and match officials is important to World Rugby and our unions, and extending that welfare to the arena of social media is both logical and timely.

“Abuse, on or off the field, has no place in our game and today’s announcement shows just how focused we are in tackling online hate aimed at the rugby family – working in partnership with proven experts Signify. This development also reflects our wider tournament goals to drive positive change and celebrate togetherness and unity; all part of a wider journey that World Rugby is very much focused on delivering.”

Image Credit: World Rugby

How Will Signify Group Protect Participants From Online Abuse at RWC 2023?

Jonathan Hirshler, CEO of Signify Group, said: “We are delighted to be working with World Rugby to help create a safer online space to ensure match officials and players can be 100 per cent focused on their on-field responsibilities, and not be distracted and potentially harmed by vile online abuse.

More and more sporting bodies are starting to take this issue seriously and it is great to be working with World Rugby where welfare is so core to its philosophy, in a sport built on respect, to drive positive change.”

Signify Group will use its AI-driven Threat Matrix service to put an online protective shield around all tournament match officials, players and coaches.

The Signify services will include:

• Proactive real-time monitoring from open-source data on key platforms including X [formerly Twitter] and Instagram across the tournament
• Coverage in over 30 languages including images and emojis
• Daily reporting of abusive content and accounts to platforms to ensure appropriate action is taken
• Expedite abusive content take-down/sanctioning of account holders – where platform community guidelines are evidenced to have been broken
• Provide evidence to national associations to ban individuals from domestic and international rugby events
• Most egregious cases have the potential to be reported to relevant law enforcement agencies and an ability to unmask the worst abusers who hide behind ‘fake’ accounts.

World Rugby says it is sending a “clear zero-tolerance statement that online abuse will be monitored and action taken where necessary,” and that the well-being of participants is a priority for World Rugby and its national unions.

Rugby World Cup 2023 Innovations

• Rugby World Cup 2023 – The Ultimate Fans Guide.
• How French Rugby At All Levels Can Benefit From RWC 2023.
• Rugby World Cup 2023 Opening Conference – Key Takeaways.
• World Rugby Launches Rugby World Cup 2023 Fantasy Game.