World Rugby has announced the launch of RugbyPass TV which is intended to be a streaming platform “to connect rugby fans across the globe more deeply with the game they love, for free.”
The governing body said, “RugbyPass TV builds on World Rugby’s strategic mission to grow the global game by making rugby more accessible and relevant to more people.” The rugby streaming platform will offer “unrivalled access and exclusive content” they added and it will be an immersive experience for fans.
World Rugby Chief Executive Alan Gilpin said of the launch: “We are excited to be launching RugbyPass TV for fans around the world. This important move builds on the recent acquisition of RugbyPass and the strengthening of our fan engagement capability. It represents a key strategy in our mission to make rugby truly global by making the sport more accessible and more relevant to more people.
“This is a statement of intent to set the sport up for success, for all our unions, regions and the wider rugby ecosystem, and a result of a significant business transformation to convert our vision into meaningful growth outcomes. RugbyPass TV will deepen connections with audiences and accelerate growth beyond our traditional markets.”
What Will RugbyPass TV Offer?
RugbyPass TV will stream content from the world’s top rugby events, and provide exclusive behind-the-scenes, documentary and feature content produced by World Rugby Studios involving. Tournament coverage includes:
- Men’s and Women’s Rugby World Cups
- WXV
- HSBC SVNS
RWC 2023 – RugbyPass TV
RugbyPass TV will ensure that the 10th edition of the men’s event (RWC 2023) in the sport’s 200th anniversary year “will be the most widely accessible rugby event ever”.
One of the goals of RugbyPass TV will be to offer live coverage for regions where broadcast deals do not exist or where rights-holders are not showing all matches live.
- More than 10,000 hours of archive content will be available to fans.
- Fans can watch full-match replays, highlights, and all of the tries.
- Content will include never-seen documentaries.
World Rugby Chief Marketing and Content Officer James Rothwell added: “This is an opportunity for rugby fans around the world to get closer to the game we love. Rugby is an incredible sport, and we want to deepen the connection it has with new and existing fans through live rights, never-seen-before archive content, and our World Rugby Studios original programming. RugbyPass TV is the destination for global rugby content.”
Fantasy Rugby
Fantasy Rugby will be available on the RWC 2023 mobile app – the company’s first venture into gaming. Rothwell added: “Rugby competes with all sports and other forms of entertainment for attention, and through scaling our portfolio of direct-to-consumer products we hope to entertain and inform viewers, and play a bigger role in the lives of fans.”
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