As the Rugby World Cup 2023 for the men closed, World Rugby revealed the new visual identity for the Women’s Rugby World Cup 2025 which will be hosted by England.
World Rugby said in its statement, “With bold ambitions, Women’s Rugby World Cup 2025 has officially become the current Rugby World Cup host and is already cementing its status as an event of firsts.”
World Rugby Chief Executive Alan Gilpin said: “The hope is that our new brand identity will attract and engage a new generation of young people to Rugby World Cup. We have created a brand that will come to life in a digital world, while reflecting the changing nature of sport and society, making Rugby World Cup more accessible and relevant to more people worldwide.”
The RWC 2025 will already be the first to take place under the new hosting model, which has seen all women’s and men’s host nations confirmed until 2033. This will be the first women’s edition of the tournament to feature multiple venues and use WXV as a qualification pathway.
What Is The Rugby World Cup 2025 Identity?
World Rugby says the new identity for RWC 2023 “is rooted in Rugby World Cup’s rich contradictions and the duality of rugby, where there are two sides and no enemies; epic moments but fine margins; one trophy and many winners.”
This is based on the idea that every tournament provides an opportunity to “unleash more of rugby’s unique energy onto the world, and the key elements are:
- Honour
- Spirit
- Adventure
- Family
The new Rugby World Cup brand uses icons such as the rugby ball, and the brand mark will be at the heart of each tournament logo, which will also be tailored to incorporate each host nation’s cultural symbolism.
RWC Revert Back To Gender Naming
The Rugby World Cup names will also include Women’s and Men’s – which is really what everyone used previously but then World Rugby changed it in 2019. The governing body says the “decision aims to promote unity across the tournament and provide clarity and consistency for fans and this is somehow a progressive approach to naming gives both genders equal billing.
Women’s Rugby World Cup 2025
The expanded 16-team women’s tournament will be underpinned by new competition and high-performance pathways said World Rugby. There is also due to be a streamlined qualification process, but we are still waiting on details.
Rugby Football Union CEO Bill Sweeney, said: “We’re really pleased that in hosting the tournament in England in 2025 we are establishing so many firsts for the Rugby World Cup. We believe hosting this tournament across England will be transformational for the women’s and girls’ game, bringing thousands of players, volunteers and spectators to our sport.”
Speaking at the Rugby World Cup and Women’s Rugby World Cup 2025 unveil, RWC 2014 winner Maggie Alphonsi added, “Women’s Rugby World Cup 2025 will be a generational moment for rugby and I’m incredibly excited for what’s to come.”
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