Men’s Rugby World Cup 2027 Visual Branding Unveiled

rugbyasia247 Posted On December 12, 2024

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The Men’s Rugby World Cup 2027 logo and visual identity has been unveiled and World Rugbys says it signals “a new and transformative chapter in the sport’s history.”

The Men’s World Cup will take place from 1 October to 13 November 2027, with a “bold vision that embodies inclusivity, excitement, and ambition.”

World Rugby Chair, Brett Robinson commented: “Australia 2027 represents more than just a tournament. It is a powerful statement about the future of our sport and the way we can grow the game by making it even more inclusive and entertaining. The expanded format, combined with a fresh, bold vision and visual identity, will showcase the very best of rugby to audiences worldwide and cement its own place in Rugby World Cup history with a fantastic display of Australian cultures and a positive rugby and societal legacy for Australians and the sport across the region.”

All revenue generated by Men’s RWC 2027 will be reinvested in the sport, supporting World Rugby’s global growth ambition, its 133 member unions and six regional associations.

Men’s Rugby World Cup 2027 Branding

Image Credit: World Rugby

World Rugby said, “the new Men’s RWC 2027 brand embodies Australia as a country of light and energy, reflecting the spirit of its people while celebrating its rich heritage and the diverse social and cultural fabric of the country.”

Rugby World Cup Australia Managing Director, Chris Stanley said: “As preparations gather momentum, we are excited to unveil the visual identity for Australia 2027 bringing the tournament to life for all rugby enthusiasts out there. With its rich cultural heritage and beautiful landscapes, Australia will be a fantastic backdrop to kick off rugby’s new era of entertainment and openness, and we look forward to welcoming rugby fans and newcomers to this nationwide celebration of rugby.”

RWC 2027 Logo & Identity

The Men’s Rugby World Cup 2027 logo draws inspiration from “Australia’s natural beauty, with a vibrant orange hue evoking the warmth of its sun and distinctive earth. The lines take cues from the coastlines, layered rock formations, and winding rivers, seamlessly flowing with energy and converging around the Rugby World Cup ball at its core.”

The tapestry of the visual identity was created by an artist of Aboriginal and Torres Strait Islander heritage, specialising in contemporary Indigenous art and takes inspiration from various First Nations artistic styles and textures across the country, symbolising Australia’s land, sea and sky.

We Are 27 Creative indigenous artist and designer of the tapestry, Riki Salam said: “With permission, cultural knowledge and deep respect, our goal was to represent the diverse Aboriginal and Torres Strait Islands cultures from across Australia in a contemporary design. I’m truly impressed with the outcome and how seamlessly my work integrates into the Rugby World Cup 2027 visual identity, while also contributing to greater global awareness of Indigenous peoples and cultures.”

Men’s Rugby World Cup 2027 Qualification

For the first time, the men’s edition of the Rugby World Cup being hosted in Australia will feature 24 teams in an expanded format, and for the first time, Asia will have at least two nations represented. Japan has already qualified, while the winner of the Asia Rugby Men’s Championship in 2025 will earn direct qualification.

As part of the regional qualifiers, the “Journey to Australia 2027” kicks off in January 2025 with all qualifiers taking place during the year to determine the 12 spots up for grabs.

Interestingly, even though Sri Lanka won Asia Rugby Division 1 and Asia Rugby said they would earn promotion to the top tier, it is defending champions Hong Kong China, UAE, South Korea, and Malaysia who are listed to compete from June-July, 2025.