Asahi Super Dry Signs On As Pacific Nations Cup 2024 Title Sponsor

On August 16th 2024, World Rugby announced that Asahi Super Dry had joined the Pacific Nations Cup 2024 as the title sponsor, just one week before the tournament was due to get underway which includes Fiji, Samoa, Tonga, Canada, the USA, and Japan.

The governing body said, “Asahi will play a leading role in showcasing the six-team men’s international competition running between 23 August and 21 September, which has been reimagined to optimise high performance, fan engagement and revenue outcomes as a major event in the annual rugby calendar.

The Asahi Group is a firm supporter of rugby, having played a leading role in delivering the Rugby World Cup France 2023, the most commercially successful rugby event ever, as a Worldwide Partner. The title sponsorship of one of the world’s premier annual rugby events is a natural progression for Asahi and reflects their continued support of rugby on a global basis.”

World Rugby Chief Executive Alan Gilpin added: “We are delighted to welcome Asahi as the title sponsor of the Asahi Super Dry Pacific Nations Cup 2024. Their appointment reflects the prestige and international appeal of the tournament with a new format designed to supercharge fans’ engagement including the introduction of knock-out Finals in Japan for the first time. Thanks to Asahi’s support, we will fulfil together our vision to deliver a great spectacle for worldwide audiences and amazing competition for the participating teams.”

Asahi Breweries, Ltd. President Kazuo Matsuyama said of their involvement in the PNC 2024: “Asahi Breweries, Ltd. is profoundly honoured to have been chosen to serve as a Title Sponsor of this prestigious international rugby tournament. The Pacific Nations Cup finals, which will determine the team standings, is being staged in Japan, and we are confident that the matches will generate tremendous interest and enthusiasm among the Japanese public.

Brave Blossoms – 2024 Asahi Super Dry Pacific Nations Cup Match Schedule 

See more details here for the PNC.

• Sunday, 25 August – Pool B – Canada v Japan​ | BC Place, Vancouver, Canada | 14:00 (PDT)
• Saturday, 7 September – Pool B – Japan v USA | Kumagaya Rugby Stadium, Saitama, Japan | 19:05 (JST)

Finals – Week 4 (14-15 September)

• Fifth place play-off | Prince Chichibu Memorial Stadium, Tokyo, Japan | Sat 14 Sept, 16:00 (JST)
• Semi-Final 1 | Prince Chichibu Memorial Stadium, Tokyo, Japan | Sat 14 Sept, 19:05 (JST)
• Semi-Final 2 | Prince Chichibu Memorial Stadium, Tokyo, Japan | Sun 15 Sept​ 15:05 (JST)

Finals – Week 5 (21 September)

• Third place play-off | Hanazono Rugby Stadium, Osaka, Japan | Sat 21 Sept, 16:00 (JST)
• Final | Hanazono Rugby Stadium, Osaka, Japan | Sat 21 Sept, 19:05 (JST)

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How To Watch The PNC 2024

The Pacific Nations Cup 2024 will be available to watch everywhere either through a local broadcast partner or on RugbyPass TV.

Pacific Nations Cup News

• Eddie Jones Commits To Developing Youth In New Era of Brave Blossoms at PNC 2024.
• Brave Blossoms Squad Selected For 2024 Pacific Nations Cup Training Camp.
• Asahi Super Dry Pacific Nations Cup 2024 Explained.